Edge Hill University
Linking Knowledge Exchange, Teaching, and Research: Social Marketing Campaigns Simulations for Students (working with a real client)
The content of this session is to demonstrate how using a problem identified by a ‘real’ client forms a powerful learning environment as a simulation for final year students. The brief is designed between the tutor and client, generally reviewing a social marketing issue usually health related covering the 18-25 age group (often seen as hard to reach). The workshop is to advise on the processes adopted, the impact that these campaigns have generated in clients utilising the simulation materials in their own campaigns. Evidence of success from drink spiking and a recent cancer campaign will be outlined to help inform the audience on why these have been useful to student learning, networking and confidence building.